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🍽️ Is Amazon selling products or fast shipping times?

🍽️ Is Amazon selling products or fast shipping times?

SellerBites
July 12, 2023

BIG IDEA

Is Amazon selling products or fast shipping times?

Without a doubt, Amazon is a leading force in e-commerce. But what exactly is it about Amazon that makes customers keep coming back for more?

Some may think it’s the wide selection of product offerings. It makes sense, as the platform houses millions of sellers. But Marketplace Pulse believes it's the efficient, hassle-free delivery service that’s smitten a lot of shoppers worldwide.

🚚 Fulfillment for sale

For the past two decades, Amazon has been synonymous to “efficient delivery.” Many rivals strive to beat its next-day and same-day shipping, but the retail giant maintained its edge over them.

The company marketed to its customers that it’s possible to combine vast product selection with fast delivery. In other words, it doesn’t only sell products but products that will arrive at their doorsteps in 1 to 2 days.

🥉 Competitors in the game

The entry of new competitors like Shein and Temu has got everyone wondering if Amazon’s finally found worthy opponents. But as it turns out, neither can compete with Amazon’s logistics prowess.

That's why they chose to take on different charms—availability for Shein and affordability for Temu. This was a smart decision, as both marketplaces are becoming more noticeable in the e-commerce field.

Still, they’re yet to overcome their biggest challenge: how do they convince shoppers to choose lower prices and higher availability over fast delivery?

⚖️ Balancing price and fulfillment

Each product’s price in the Amazon marketplace factors in the fulfillment cost. That’s why its pricing is a bit higher than its competitors—it gets back a piece of its investment in efficient warehousing and delivery from each order.

In exchange, the company makes sure that customers will receive their orders fast. On the other hand, other platforms undercut their prices but sacrifice delivery speed.

🚩 That’s a big red flag for Amazon—big enough for the company to refuse from competing with the likes of Temu.

🛍️ Same product, different service

Each retailer sells the same goods but delivers a different product in terms of customer experience. In this case, it's fast delivery for Amazon. Its ability to offer unparalleled product selection and rapid shipping continues to set it apart.

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AMAZON NEWS

ICYMI: Amazon will hold funds for unverified sellers

Starting July 7th, 2023, Amazon will implement a new policy that will affect unverified sellers on its platforms, as reported by EcommerceBytes.

💰 The company plans to hold funds for these sellers in an effort to enhance buyer protection and reduce fraudulent activities. This move aims to establish a more secure and trustworthy shopping experience for customers.

Unverified sellers will experience a temporary hold on their funds until they're able to verify their accounts. Amazon wants to ensure that sellers have met certain criteria and have provided accurate information to prevent potential scams and protect buyers' interests.

☑️ Want to become verified?

First, you're required to send the following:

Government-issued identification
Other personal-identifiable information (utility bills, etc)
Bank account details
Tax identification number

Amazon may also invite sellers for a video call to further confirm their identity. After this, sellers can expect their funds to be released timely and without a hitch.

While this policy may inconvenience some unverified sellers initially, it aims to establish a more secure and reliable marketplace for both buyers and sellers on Amazon. By reducing the risk of fraudulent transactions, the company hopes to improve customer trust and maintain a high standard of service.

BITES OF THE WEEK:

To further optimize its delivery network, Amazon taps small businesses to become its local last-mile delivery partners. If you’re interested, you’d be thrilled to know that you don’t need an extensive logistics background to become one. - Axios
Did you know a large portion of subscribers prefer to view emails in dark mode? So if you want to reach and engage more people, better optimize your emails for dark mode. - Litmus
Resale platforms are stepping up their anti-counterfeiting game. They’re now using machine learning to combat bad actors and cheaters. - Modern Retail
If you think you know everything there is to know about Amazon Prime Day 2023, think again. Aside from being bigger and grander than the previous Prime Days, there are a bunch of new things you should take note of to secure your success in the event. - Teikametrics
Speaking of Prime Day, have you tried the third-party apps in the Amazon Selling Partner Appstore for your deals and campaign plans? If not, it’s a good time to try them on to rev up your store for the upcoming sales frenzy. - EcommerceBytes

ACTIONABLE ADVICE

The secret to registering your trademarks faster

Trademarks can be any identifying mark, logo, or word. It’s not just for style but it’s necessary for brand recognition and protection.

Once registered, trademarks protect your branding and products from counterfeiting. It is especially important for those selling white-label generic products.

Though you don’t need a trademark to sell on Amazon, you do need one to register for Amazon FBA. JungleScout gives us the details on how to get these for your business.

How to register a trademark

The United States Patent and Trademark Office (USPTO) is in charge of all U.S. trademarks. You can directly apply online via their website. But it’s best to consult with a trademark attorney or professional if unsure of legalities.

Check if your trademark is already in use and modify as you fit.
File an application with the trademark name and description, goods or services that will use the trademark, and the date of first use in commerce.
Pay the fees.

Trademark costs a minimum of $250 but this can increase depending on the classification of goods and how many classes you include.
An attorney or trademark service can cost you $500 – $1000 or more but they’ll handle most of the work.

USPTO will then review your application. If successfully registered, you will be issued a trademark registration certificate.

Get it faster with Brand Registry

The registration process outlined above can take months to a year. But as long as you’ve already submitted the needed papers, you can already enroll in Amazon Brand Registry. Once there, take advantage of Brand Registry’s IP Accelerator. These are Amazon-vetted law firms help brand owners navigate trademark registration pitfalls and get you registered faster!