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After months of waiting, it’s finally the Superbowl season for Amazon sellers. It’s time for Black Friday and Cyber Monday. ⚫️ 🔴 

How much of an increase in sales are you participating to come it? Are you optimistic about the results? Let us know by replying to this email!

• Amazon cracks down on holiday scams 🎄 

• Your next bestseller is hiding in a Black Friday sale 🤯 

• A faster and cheaper Amazon shipping delivery option 📦️ 

• You might be sleeping on a feature that pushes your sales 👀 

TRENDING TOPIC

Amazon flags holiday scams before peak season

🔴 Shopping season is also scammer season.

Amazon just sent an alert to over 300 million users about rising phishing and impersonation attacks this season.

Here’s what sellers and shoppers should know:

• Hackers are pretending to be Amazon or delivery services to steal login, personal, or financial info.

• Common tricks include fake delivery or account alerts, shady social media ads, messages from unofficial channels, suspicious links, and random tech support calls.

• Scams aren’t new but are evolving, especially around Black Friday and Christmas sales.

• Amazon advises using only the official website or app, tracking deliveries carefully, changing passwords, and setting up two-factor authentication.

• Passkeys are suggested as a safer alternative to passwords, using face recognition, fingerprints, or PINs.

• Amazon will never ask for payment or account details over phone or email.

🚨 Here’s what you can do to avoid this

Scam alerts can shake shopper confidence, making buyers hesitant to purchase or interact with third-party sellers. 

Some best practices to consider include:

• Highlighting safe checkout practices, verified communication, and official channels 

• Use product listings or email reminders to encourage buyers to follow Amazon’s security tips

TOGETHER WITH THREECOLTS

Your next bestseller is hiding in a Black Friday sale

Happy Black Friday! 

You know the drill. Hundreds of profitable flips are buried in today’s “doorbuster” deals.

But by the time you’ve checked Walmart, Target, and ten other sites manually… it’s gone. You’re missing out on the biggest sourcing day of the year because you can’t scan fast enough.

Fortunately, Seller 365 includes Tactical Arbitrage, your personal sourcing bot that scans 2,000+ retail sites for you. It finds the deals, compares them to Amazon, and flags profitable flips before they sell out.

And now, you can get it for 25% off for 3 months on any Seller 365 monthly plan. Plus, 9 other apps you can use for inventory management, repricing, and more!

The deal runs from Nov 28 through Dec 31, 2025, so this is your moment to jump in.

So while everyone else is shopping, you’ll be sourcing.

BITES OF THE WEEK

• Tech Trends Ahead: AI companions, renaissance developers, quantum-safe security, defense tech, and personalized AI learning will reshape 2026 and beyond.

• Breaking Through Belgium: Amazon climbs to #2 online retailer, investing heavily in same-day delivery and local logistics.

• Conversion Clarity: Amazon Ads launches global Conversion Path Reporting, revealing top 5 cross-channel paths for smarter optimization.

• Hero Upgrade: Amazon Store homepage hero placements now offer fractional SOV, audience targeting, and full-screen reels for max impact.

AMAZON NEWS

Innovative Warehouse Solutions teams up with Amazon Shipping

Innovative Warehouse Solutions (IWS) partnered with Amazon Shipping to give brands faster, cheaper, and more flexible delivery options across the U.S.

This means eCommerce fulfillment just leveled up.

📦 All your channels, one smooth ride

• Amazon Shipping now reaches 90% of U.S. households, going head-to-head with UPS Ground and USPS Ground Advantage.

• IWS helps multi-channel sellers — Shopify, Amazon, Faire, Bloomingdale’s, and more — fulfill orders from every platform efficiently.

• Custom fulfillment is the secret sauce: retail EDI, kitting, and channel-specific packaging that Amazon might skip.

⚡ Speed and savings, no compromises

• Amazon Shipping slashes residential surcharges and offers deep fuel discounts. Yup, that’s lower costs for eCommerce brands.

• Extra perks include 7-day delivery, faster long-distance transit, uniformed drivers in branded trucks, and delivery photo confirmations.

• IWS acts as an extension of your business, letting brands focus on product, marketing, and conversions while logistics runs like clockwork.

💡 Shipping insights and takeaways

Faster, cheaper, and more reliable shipping isn’t just nice—it’s a competitive edge. 

Multi-channel sellers can streamline fulfillment, cut holding costs, and deliver a better customer experience without relying solely on Amazon’s own systems. 

For growing brands, this partnership means smarter logistics, stronger performance, and more room to scale.

ACTIONABLE ADVICE

“Frequently Brought Items”: The Quiet Cart-Builder

That little box under your listings? It’s basically a secret sales engine. 

Amazon built “Frequently Bought Together” (FBT) to boost cart sizes—not to help sellers. If you’re not actively shaping which products appear there, Amazon might happily pair your best item with a competitor’s.

🕵️ Spot the hidden connections

• History speaks: Products bought together often lock into FBT. Design complementary SKUs that naturally pair with top-selling items.

• Click trails matter: Amazon tests pairings based on browsing patterns before purchases even happen.

• Categories love combos: Kitchen tools, supplements, and electronics accessories are FBT magnets. Fit your products into those patterns.

• Price it right: Shopper-friendly thresholds and small discounts on secondary items make bundles irresistible.

💥 Hack the algorithm

• Bundle like a boss: Find natural pairings and run ads highlighting the connection.

• Stock & price smart: Keep complementary SKUs available and priced to encourage “Add All to Cart.”

• Delivery wins: Sync shipping speeds with FBA so paired products hit buyers together.

• Niche know-how: Some categories practically self-bundle—take advantage of predictable pairings.

🧠 Smart seller moves

FBT is one of the easiest ways to boost revenue and defend your market share—if you do it strategically. 

Sellers who engineer pairings, price, inventory, and fulfillment to align with Amazon’s algorithm can watch sales roll in automatically. 

Ignore it, and a competitor will swoop in, locking you out of the box that could’ve been yours.

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