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Amazon’s week is anything but boring. 

And yes, we’re fully caffeinated to cover it all. ☕

• Something’s blocking your FBA breakout 🧱

• Lending program makes a comeback 🚀

• “Sneaky” price hike ruled illegal ⚖️

• Amazon’s “bullying” its first ad challenger 🏰

BITES OF THE WEEK

• UPS Crash Tragedy: A UPS cargo plane crashed after take-off in Kentucky, killing seven and injuring eleven others, disrupting deliveries.

• Shoppable Collections Launch: Brand owners can now create interactive A+ carousels showcasing products, boosting visibility and driving more sales.

• Tighter E-Commerce Rules: Vietnam’s draft law will require digital ID verification for sellers and expand platform accountability to protect consumers.

• Sell on Newegg: Shopify sellers can tap into Newegg’s massive tech-focused marketplace to reach niche, gadget-loving buyers.

• AI Shapes Shopping: An IAB study finds AI now ranks second only to search engines in influencing consumer purchase decisions.

CASH CORNER

Amazon reopens its Lending program

Amazon just rebooted its Lending program, offering quicker, easier access to capital, from loans and cash advances to flexible credit lines. 

Some sellers can even skip credit checks entirely and get approval within hours. 

🍪 Quick bits

• Funding, faster. Eligible sellers can tap loans, advances, or credit lines directly in Seller Central. 

• No-credit-check offers. Some options hinge on store performance, not credit scores, giving growth-ready sellers a shortcut to capital.

💬 SellerBites’ take

Between instant loans and AI makeovers, Amazon’s making it dangerously easy to scale…fast. The catch? Easy money often fuels sloppy growth.

Used right, these tools could supercharge your catalog; used wrong, they could bury you in debt and half-baked listings. Amazon just handed you the gas pedal, now it’s on you to steer. 🏎️

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Selling on Amazon without a strategy? That’s expensive.

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But if it’s not translating to sales—something’s missing.

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On your free Discovery Call, we’ll walk through your Amazon storefront, review your growth potential, and highlight the key gaps in your current strategy. No fluff. No guesswork. Just real, practical insights from a team that’s helped brands scale past 7 and 8 figures.

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BIG IDEA

Amazon's "sneaky" price bump gets smacked down

A German court just ruled Amazon’s 2022 Prime fee increase illegal, saying users never consented to the higher price. 

The verdict could force Amazon to refund millions of Prime members across Germany. 💸

🍪 Quick bits

• Illegal fine print. The court found Amazon’s “price adjustment clause” violated contract law, companies can’t raise prices mid-agreement without customer consent.

• Refunds incoming. Consumer groups are organizing a class action to recover hundreds of millions in overpaid fees.

• 15M users were affected. That’s how many German Prime members may now be owed money.

• Amazon’s response. The company says it’s “reviewing the verdict and considering an appeal,” but momentum’s not in its favor.

• Ripple effect. Other EU countries could follow suit, requiring explicit approval for any future subscription or FBA fee changes.
  
  

💬 SellerBites’ take

Amazon may be losing this one in Germany, but sellers everywhere should be paying attention. If Europe tightens the rules, those “rising costs” have to come from somewhere, and history shows the U.S. marketplace usually picks up the tab.

If the ruling spreads, expect Amazon to “rebalance” fees elsewhere to make up the difference.

HOT TOPIC

Amazon's ad fortress faces its first real threat

Amazon’s latest clash isn’t about counterfeit goods or Prime perks, it’s about who controls what shoppers see. Amazon has accused Perplexity’s AI shopping agent, Comet, of breaking its rules by “scraping data undercover.” 

🍪 Quick bits

• Ad skip apocalypse: Comet doesn’t scroll or click, it just compares data and picks the best deal. That means zero ad impressions, zero revenue.

• The ad fallout: Amazon made tens of billions last year from sponsored visibility. If AI agents skip ads, that cash flow takes a hit.

• Perplexity’s defense: They say Amazon’s “fraud” claim is really about money, not rules.

• Legal precedent incoming: A win for Amazon could let websites block AIs from crawling altogether.

• Flip side: If Perplexity wins, AI agents would gain the same browsing rights as humans, free access, no gatekeeping.

• Seller impact: Fewer ads could mean more focus on data accuracy and offer quality, but if Amazon’s own bots start “recommending” its products, sellers could be fighting an algorithmic uphill battle.

💬 SellerBites’ take

If ads built Amazon’s empire, AI might just be the wrecking ball. 🧱

The irony is that the same tech Amazon’s been selling as “future-ready” could make its biggest moneymaker obsolete. For sellers, the next SEO might not be about clicks at all, it’s about training bots to choose you first.

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