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• ChatGPT (and conversational AI) in the e-commerce industry

• Pro Amazon seller vs AI: Who will win in this battle of creating product listings?

• Is AI the end of SEO?

🌙 On July 20, 1969, the first landing on the moon was a “small step for man, one giant leap for mankind.” Today, we’re taking this small step with our first-ever spotlight issue.

Join us as we take our first big step to our own “moon” as we explore the world of conversational AI—its definition, uses, pros and cons, and benefits to sellers like you.

BIG IDEA

ChatGPT (and conversational AI) in the e-commerce industry

With the promise to revolutionize communication, we're not surprised ChatGPT gained 1 million users in just 5 days! Everyone's eager to use it, particularly businesses that want to save time and marketing resources.

Here's what HubSpot unveiled about this tool and its underlying technology, conversational AI.

❔ What is conversational AI?

It's frustrating to receive an automated and irrelevant response to an urgent concern. But old generations of chatbots can't handle complex conversations, so you don't really have much of an option.

Then came their genius sibling—ChatGPT—answering questions like a pro. As we said, it's an application of conversational AI, a technology that allows a computer to chat like a person.

But isn't ChatGPT just an upgrade of the classic chatbot?

Yes and no. Yes, it belongs to the same chatbot family, but, no, it doesn't use pre-programmed scripts. Instead, it's fed with data to understand human sentiments better. 🧠

👄 How many have been sweet-talked by this AI?

Everyone wants to ride on this hottest trend in the digital space. Six out of 10 marketers use AI to strategize their next moves.

The global conversational AI market is expected to hit $32 billion this year. Roughly 15% of Americans are excited about what's in store, especially now that AI (91.87%) just slightly lags behind humans (92.9%) in terms of accuracy level.

👂🏻 Should you use conversational AI tools?

To help you answer this, let's summarize everything. Using a conversational AI tool like ChatGPT is like having:

• An efficient assistant. Like an all-around helper that resolves issues and searches for potential customers. This way, you can focus on tasks that need creative and thoughtful touch—something only humans can do.

• A data powerhouse. It collects valuable information that you can use to improve your service and deliver customer needs. You can also use the details to find leads and reach your target market.

• An effective persuader. By recommending products based on buyers’ likes, conversational AI tools can drive your sales to the roof! Plus, it can tell you what customers think about your products.

⚠️ Before making a decision, remember that AI technologies only serve as extra hands. Because even the most intelligent AI tool can't take precise cues from emotions that affect your decision-making.

Nothing, at least for now, can replace human minds. By all means, let technology organize things for you. But don’t leave your business in its hands.

HOT TOPIC

Pro Amazon seller vs AI: Who will win in this battle of creating product listings?

What would happen in a face-off between artificial and natural intelligence?

Jungle Scout did an experiment to see who'll win a product listing contest: a seasoned Amazon seller or a newbie backed up by its new AI tool, AI Assist.

🥊The challenge

• The pro Amazon seller has 5 years of experience.

• The newbie is a non-active seller armed with AI Assist, which leverages OpenAI's model to generate product listing components.

• Both must generate titles, key features, and product descriptions in 30 minutes.

Round 1: Title

• Pro: Viewed competitors' titles and determined what the product does before gathering relevant high-volume keywords. It took the pro a while to get the green rating.

• Newbie: Went straight to AI Assist to generate an acceptable initial title. After a few tweaks, the newbie quickly earned the green check rating.

Round 2: Key features

• Pro: Checked customer reviews from competitors' listings and used Listing Builder to generate the features. According to the pro seller, not everyone will read the bullet points, but you want to convert the ones who will.

• Newbie: Had AI Assist pulled high-volume keywords as features while listing some positive phrases, such as "convenient plug-in feature" and "ecofriendly LED bulb."

Round 3: Product description

• Pro: Ran out of time and admitted that the AI did it better, with only a few adjustments necessary.

• Newbie: Let AI Assist write the 2000-character product description—what's the purpose of having an AI companion if not this?

The results

• The pro seller used a traditional approach to create the listing, bringing up good points and strategies and using 90% of the keywords.

• The newbie mostly relied on AI Assist and optimized the listing by adding more keywords and refining the text. Only 70% of keywords are used.

• Both scored an 8/10 listing optimization score.

✉️ What does this tell you? 

Creating a compelling product listing takes effort, creativity, and good strategy. Yes, manually doing so works well. But adding AI tools to the equation will make a big difference so why not have the best of both worlds?

BITES OF THE WEEK:

• To protect users, TikTok added a rule to regulate AI content on the platform. Learn about the updated guidelines and how they can affect you. - Search Engine Journal

• Sad news to 9,000 employees—Amazon plans another mass layoff this April. And it’s gonna target those in the cloud computing and advertising divisions. - The New York Times

• We heard Shopify wants to add the Buy with Prime option to its platform. Do you think this is a good move? - The Motley Fool

• Good news: there’s a Small Business badge for small-time sellers. Bad news: it’s a new target of black hat sellers. - Reddit

• Still confused between FBM and FBA? Here’s what you need to know about their pros and cons for sellers like you. - SageSeller

ACTIONABLE ADVICE

Is AI the end of SEO?

After all that’s been said about AI, we can’t help but ask this. Especially now that ChatGPT rapidly gains fame in the digital marketing domain.

Search Engine Journal did some digging to answer this million-dollar question.

💪 There are two things AI can do that SEO can't:

1. AI helps search engines better understand web pages' content

As AI improves, search engines become more efficient in identifying text, images, videos, and other content to provide customized results. AI helps SEO experts discover top keywords and language trends to create content that matches user needs.

2. AI automates SEO-related tasks

Searching for keywords and analyzing data can become tedious. AI automates these tasks to free SEO experts from repetitive duties and make them effective marketers. AI can also do basic Excel formulations to speed up data monitoring.

🛑 However, these capabilities aren't enough because AI lacks two crucial factors:

• Accuracy. This doesn't mean that AI tools are inaccurate—they are. They just can't filter data to ensure accuracy.

AI relies on prediction models and training data to see what's next. Guess where the data used to build the models come from. Yup, SEO.

• Timeliness. Let's say you want to find a good restaurant. AI will give you good recommendations based on its recent review data. But only a deep search can help you find the best one that actual people can vouch for.

This is because of the discrepancies between the real world and popular online topics. AI will give outdated responses unless its training data is updated.

❓ So, is AI the end of SEO?

Here's what ChatGPT said:

"AI (Artificial Intelligence) will not kill SEO (Search Engine Optimization). In fact, AI can be used to improve and enhance SEO strategies."

There you go! AI is not the end of SEO. And they should be allies, not rivals. Besides, readers want fresh, relatable ideas—something the human brain can produce much better with both tools on the side.