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Are you on Amazon for “passive income”? 

Cute. Because the only thing passive about FBA is how fast your profits disappear if you stop paying attention.

• Steal your competitors’ sales this season 🎯

• Confident you’re not in the 99.9%? 😏

• Thought of the Day 🍴

SELLER CONFESSIONS

Why 99.9% won't make it on Amazon

An Amazon seller (OP) confessed: Amazon's grind hits harder than new sellers expect, 99% won't make it past the first phase.

99.9% of newbie sellers walk in with dreams of “passive income” and walk out with a pile of unsold inventory. Everyone wants the payout, but no one wants the process, the late nights, and the trial and error.

💭 The passive income delusion

For every 100 sellers who join Amazon, maybe one lasts long enough to profit. The rest quit after the first suspension, or when PPC burns their margins faster than caffeine burns their patience.

OP wasn’t trying to discourage ambition, only to warn that Amazon is a business, not a shortcut. 

Spoiler alert: “Easy money” is what Amazon makes, not you.

Still think you’re the exception?

THOUGHT OF THE DAY

Most sellers lose to expectations, not competition. The market rewards those who see it for what it is, not what they wish it were.

BITES OF THE WEEK

• Future-proof Marketing: 12th Annual Digital Marketing for Financial Services (DMFS) NY Summit is happening this fall 2025.

• Holiday Hustle Playbook: Download the Winning the 2025 Holiday Shopper: Insights for Advertisers and Retailers Dive now!

• Retail Media Remix: Ex-Amazon Ads evangelist Jeff Cohen unpacks AI, data, and the evolution from retail to commerce media.

• Commerce Summit November: Web Summit Lisbon 2025 dives into ecommerce’s next wave, from social shopping to next-gen payments.

TOGETHER WITH STACK INFLUENCE

🎁 Get Ahead This Holiday Season - Rank #1 on Amazon Like Lenny & Larry’s

Most Amazon sellers feel it this time of year:

Ad costs spike. Rankings stall. Conversions flatten.

That was Lenny & Larry’s story before turning to Stack Influence - the platform that automates influencer collaborations at scale.

Instead of pouring more into ads, they sent their Protein Pretzels to 1,560 verified Micro-Influencers who:

1. Bought the product on Amazon (real purchase, verified sale)

2. Shared honest reviews & social post.

3. Created UGC that could be repurposed everywhere

The result?

• 🚀 11× monthly sales (from 1,024 → 11,316 units)

• 📈 BSR rank jump: #9,536 → #864 in Grocery

• ⭐ 525 organic reviews (4.3 avg.)

• 👀 2.3M impressions + 82K engagements

Now imagine that kind of organic growth before the holiday rush.

With Stack Influence, you can:

• 📦 Gift your products to real customers & influencers

• 🤖 Automate collaborations from A–Z (save 175+ hours monthly)

• 📸 Generate unlimited branded UGC with full rights

• 📈 Boost rankings through authentic, verified Amazon traffic

This holiday season, skip the ad wars.

Stack Influence helps brands outrank competitors and multiply recurring revenue before December even starts.

🎄 Get 10% OFF when you launch your campaign this month

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