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đ˝ď¸ Youâd think Amazon wouldnât go lower than this
Maybe the best thing you could gift your Amazon store this week isnât another PPC tweak, itâs joining our Facebook group. đ
BLACK MARKET
Amazon finds lost inventory after it's worthless
A seller just lived every sellerâs FBA nightmare in slow motion.
They shipped inventory in November 2024 with an April 2025 expiry, plenty of time to sell. Then Amazon âlostâ a few units, issued a reimbursement, and everyone moved on.
Or so they thought.
đ§ž What actually happened
Almost a year later, Amazon found the missing items.
Amazon found the missing items, reversed the reimbursement, and shipped the expired stock back to the seller.
The sellerâs stuck with worthless stock and lost the reimbursement. Their question: Is this normal?
Short answer: kinda, but it shouldnât be.
đĄ Your damage control plan
If this happens to you, hereâs how to fight the FBA time warp:
File a case immediately. Reference your reimbursement ID and state the items are expired and unsellable.
Prove your timeline. Include the original shipment and expiration dates to show they were valid when first sent in.
Check the reimbursement amount. Amazon pays based on the average selling price, not your cost.
Tip: If the payout seems off, submit invoices or recent sales proof to get it adjusted.
Track your reimbursements. These âlost and foundâ cases happen more often than Amazon admits.
When Amazonâs calendar moves slower than your productâs expiration clock, you shouldnât pay the price. Sellers who document everything, usually get their money back.
But only if they make noise about it. Sadly. đŤ
TOGETHER WITH SELLER INTERACTIVE
Whatâs really holding your Amazon growth back?
Youâve optimized listings. Youâre running PPC. Youâve read all the blogs. So⌠why isnât it translating into real growth?
Thatâs where Seller Interactive comes in.
Weâre not here to sell you a magic hack. Weâre here to show you exactly what your current strategy is missing.
From underperforming keywords to untapped ad opportunities, our team of Amazon experts will walk you through whatâs actually going on inside your accountâand where your next wins are hiding.
Our full-service team manages over $2M in monthly ad spend across categories like health & wellness, home & kitchen, supplements, and more. And we donât just launch ideasâwe back them with data, test them, and scale what works.
What is your biggest struggle with inventory management? | 
BITES OF THE WEEK
Purpose with Polish: E.l.f. launches a bold, purpose-led campaign asking consumers what they truly âgive an e.l.f.â about.
Seuss and Sales: Walmartâs Dr. Seuss-inspired holiday ads mix whimsy and value to reimagine budget-friendly cheer.
Q4 Amazon Playbook: John Erban walks sellers through strategies to scale and grow on Amazon in Q4 and beyond.
Data, Your Way: Amazonâs new Custom Analytics lets sellers tailor dashboards with 100+ metrics and visual insights.
HOT TOPIC
Alibaba just declared war on ChatGPT and Meta
Alibabaâs not waiting for an invite to Silicon Valleyâs AI soirĂŠe, it just kicked down the door.
The Chinese ecommerce giant dropped both a ChatGPT rival and a pair of AI-powered smart glasses designed to square up against Metaâs latest Ray-Bans.
But this isnât just about shiny gadgets, itâs a power move.
đĽ Chinaâs tech counterpunch
Cut off from Nvidiaâs top chips and U.S. tech pipelines, Alibaba isnât sulking, itâs pivoting. The companyâs turning scarcity into strategy and rewriting the AI playbook with bold moves.
Chatbot clash: Its new Qwen3-powered bot takes on ByteDance, Tencent, and DeepSeek.
AI eyewear drop: Quark AI Glasses debut at $660, undercutting Metaâs Ray-Bans just in time for Singlesâ Day. đśď¸
$53B cloud push: Alibabaâs investing $53B in cloud infrastructure, the real race is in compute. âď¸
Global twist: Airbnbâs AI assistant runs on Alibabaâs open-source Qwen model, not ChatGPT.
đ¸ When AI meets ROI
From ecommerce to enterprise, Alibabaâs betting the real profit lies in owning the infrastructure powering AI.
If Alibaba can scale cheaper AI tools and cloud systems globally, sellers could soon see lower-cost, China-built AI services for listings, ad optimization, and logistics.
BIG IDEA
China is not ready to let TikTok go without a fight
The White House says TikTokâs long-delayed U.S. sell-off will finally close this week. Treasury Secretary Scott Bessent confirmed the deal is âfirmly establishedâ after talks with Chinese negotiators in Madrid.
The plan: hand TikTok over to U.S. ownership before the December 16 deadline.
đ The global tug-of-war
It's a geopolitical chess match with commerce, data, and diplomacy all tangled together.
China pushes back. Beijing isnât happy. Officials call the new U.S. tariffs âprotectionistâ and may use TikTokâs approval as leverage.
The U.S. stays confident. Trumpâs team has reportedly âsigned off,â and Bessent says the deal is moving ahead.
TikTok plays it safe. The app quietly updated its data-sharing policy, possibly allowing U.S. agencies like ICE access.
But China holds the pen. Despite the optimism, Beijing still has final say, and itâs in no rush to release
âď¸ The seller fallout
If the deal actually closes, the ripple effect will hit ecommerce first.
Expect a more U.S.-regulated, data-compliant TikTok with stricter seller checks and ad rules.
If the ownership battle settles, brands may regain confidence in investing on the platform.
A new structure could bring clearer data protocols.
And a steadier TikTok Shop could crank up pressure on Amazon and Meta in short-form commerce.
Weâve heard âfinal dealâ before, but this round feels closer to the finish line. Whatever happens next, TikTokâs move could reshape how brands sell and scale in 2026.
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