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Your brain might be fried, your tabs are all chaos, and your coffee cup is empty, but don’t worry, we’ve boiled this week’s ecommerce madness down for you.

• Should we expect shipping prices to drop? 🤔

• Time to replace your Amazon software stack 📚

• Sellers can cash in on TikTok holiday payouts 🤑

• Amazon comes under fire after raid ⚡

BITES OF THE WEEK

• Boosted Keyword Power: Amazon DSP now blends contextual and behavioral signals in one ad line for higher CTR, DPVR, and ROAS.

• Keyword Climb Map: A 10k–40k brand stalls not from budgets, but from missing keyword layers that stabilize ACOS, fuel ranking, and turn discovery into predictable scale.

• Heavier, Cheaper, Faster: Amazon’s Partner Carrier program now allows 44,000 lb FBA truckload shipments, giving sellers over 16 more pallet spots, fewer loads, and lower freight costs.

• Sharper Service Scores: Amazon updates Customer Service Insights with clearer contact metrics and improved response-time accuracy for sellers.

AMAZON NEWS

Amazon and IWS take on UPS and USPS

Shippers just got a new lane thanks to Innovative Warehouse Solutions’ (IWS) partnership with Amazon Shipping. 

Brands—including multi-channel sellers tired of UPS rates and Amazon’s closed ecosystem—now have faster, cheaper, and more flexible nationwide delivery.

🍪 Quick bits

• Amazon Shipping now reaches 90% of U.S. households, competing with UPS and USPS.

• IWS acts as a multi-channel hub: Shopify, Amazon, Faire, Bloomingdale’s, fulfilled without the usual chaos.

• The differentiator? Custom fulfillment like EDI, kitting, and retailer-specific packaging, tasks Amazon skips but brands need.

• Reduced surcharges, fuel discounts, 7-day delivery, and photo confirmations make premium shipping profitable instead of painful.

• IWS essentially becomes your logistics team, letting brands focus on product, marketing, and growth.

💬 SellerBites’ take

If Amazon aims to dominate last-mile logistics beyond its own marketplace, this is a clear sign they’re going after every ecommerce cart in America.

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SOCIAL PULSE

TikTok's holiday bonus could boost your sales

TikTok is chasing holiday GMV and is ready to pay for it. 👀 

Despite U.S. scrutiny, its Q4 Shop incentives—cash bonuses, ad credits, and creator perks—are so generous they could make even seasoned sellers do a double-take.

🍪 Quick bits

• Extra seller earnings: $5K–$20K for daily GMV growth, plus up to $10K for climbing TikTok Shop Partner rankings.

• Creators get love too: $1K–$10K per priority creator and $1K–$5K in monthly ad credits for shops hitting targets.

• Added bonuses: Over $2K for staying top 15 all quarter, plus up to $1K in ad credits for partner agencies. 🤑

• Black Friday chaos: $25K for creator-matching partners, $12K for high-performing partners, $2K for smaller ones.

• TikTok-funded perks: Coupons, discounts, and flash sales powered a huge weekend; #TikTokShopBlackFriday hit 4B+ views, with a third of purchases going to SMBs. 🫶🏻

💬 SellerBites’ take

These Q4 payouts are one of those rare moments when a platform’s desperation directly fills your holiday coffers. TikTok bankrolls your sales, you scale your business, and everyone pretends they planned it this way. 

For sellers willing to play along, it’s a win-win… until the next curveball hits.

BLACK MARKET

5K+ products seized in Amazon's tax probe

Amazon just earned a new nickname: the “Trojan horse”—and not the fun kind.

Raids on its Cividate al Piano logistics hub and Milan HQ uncovered thousands of China-based products allegedly entering Italy without customs duties. 

🍪 Quick bits

• 5,000+ products seized: Toys, phone cases, air fryers, pens, scissors, and other low-cost China imports flagged for tax issues.

• HQ equipment confiscated: IT hardware from Amazon’s Milan office taken as part of the customs-fraud probe. 🥷🏻

• Manager under review: Logistics lead overseeing internal goods movement is now being investigated.

• €1.2B case connection: Ties to a prior billion-euro tax-evasion inquiry involving China-linked sellers.

• EU prosecutors looped in: Germany, France, Netherlands, Poland, Spain, Belgium, Sweden, and Ireland are all involved.

• Half a million products suspected: Up to 500,000 items may have bypassed VAT and customs duties across the E.U.

💬 SellerBites’ take

EU regulators are cracking down on non-EU imports, marketplaces, and anyone handling those supply chains. If this escalates, expect stricter checks, slower customs flows, and less patience for undervalued shipments. 

The real fallout might not hit Amazon, it could hit the sellers relying on these loopholes.

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